Maeve McLoughlin

Maeve McLoughlin

Based in Belfast, a generalist product designer with 3+ years building solutions that balance user needs with business value. My approach combines user empathy with strategic thinking to deliver measurable outcomes.

Based in Belfast, a generalist product designer with 3+ years building solutions that balance user needs with business value. My approach combines user empathy with strategic thinking to deliver measurable outcomes.

Preventing churn and driving adoption

Led discovery and design of a preventative maintenance feature that unblocked customer migration to a new platform.

Impact

Enabled fleet managers to schedule oil changes, track inspection cycles, and plan preventative service, keeping emergency vehicles operational and reducing breakdowns.

Maintenance schedule
Maintenance schedule
Maintenance schedule
mobile shift swap screens
mobile shift swap screens
mobile shift swap screens

From friction to effortless through better mobile UX

Redesigned shift swap flows for fire and EMS scheduling software, transforming a clunky process that employees avoided into an intuitive mobile experience.

Impact

Achieved 100% task completion and eleminated manager workload.

Using research to influence product strategy

Used discovery research to challenge assumptions about what users needed, preventing wasted development and shaping the product roadmap with evidence-based insights.

Impact

Prevented costly development by proving through research that the planned solution wouldn't address users' real problems, influencing strategic priorities with evidence-based recommendations.

mobile shift swap screens
mobile shift swap screens
mobile shift swap screens